PRO-TIP

The Value of Full Virtual Tours vs. Traditional Renderings

Providing Effective
Feedback on Materials in
3D Renderings

Pro-Tip
Takeaway

Next time you are getting a quote, ask for a comparison between a base package and a full VR tour and see for yourself which makes more sense.

What is the traditional interior rendering package?

Ever since we stared in 2006, clients typically would buy a Kitchen, Living & Dining, Ensuite and sometimes a Master Bedroom.

Why is this combo such a classic?

All projects need to communicate the basics, the kitchen, living space and bathroom. Beyond that it’s often left up to the imagination of the buyer. Also for many years a fully constructed physical showroom would be accompanying the sales process so it was less necessary to have preliminary renderings when a built showroom would be in existence.

COVID lockdowns were the final straw and made VR Tours essential

Leading up to the Pandemic Dreamlife was already mostly creating full virtual tours of featured units as most clients found the value of visualizing the entire space. But as the lockdowns hit, it was the final push to establish Full VR interior packages as the new baseline for most projects.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, Interior, lounge & dining

What does an example of a full VR Package look like?

Here’s an example of a Full VR Package for a 3 Bedroom, 2.5 Bathroom Townhouse.

Explore the entire unit with a web-based VR Tour that works on any device

Typical Add-Ons: Additional Colour Scheme

Below are a couple of common add-ons. Including multiple colour scheme for the kitchen (which can also be done for the ensuite). As well as 3D Floorplans for the townhouse’s individual floors.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, 3D dollhouse, 3D floorplan, Conceptual
3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, 3D dollhouse, 3D floorplan, Conceptual

More content is needed because of social media and digital campaigns

It’s not about giving away all of the details of your project, but in the lifespan of your marketing campaign, having more beautiful imagery is helpful to keep your potential buyers intrigued and engaged.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, Matterport, VR tour, virtual tour, interactive, 360, rotatable

When you compare the price it doesn’t make much sense anymore to go small

Inquire about our pricing and get a comparison. You will find that the traditional package is actually not as much value as most of the base work that is done for the base package becomes the basis for a much larger and more comprehensive view of your unit.

Pro-Tip Bottom Line

Next time you are getting a quote, ask for a comparison between a base package and a full VR tour and see for yourself which makes more sense.
Beyond Real is what we call that electrifying moment of desire, when you encounter something better than reality. This is core concept of everything we do, it is how we focus our attention on your project and how we create desire in your visualizations.
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