PRO-TIP

How to Crop Your 3D Renderings With Care

Providing Effective
Feedback on Materials in
3D Renderings

Pro-Tip
Takeaway

Next time you are working on renderings, make sure you review every deliverable in a full form and a potential crop version, that way you get the best of both worlds and don’t crop too soon!

What’s the deal with cropping images?

Cropping makes perfect but cropping to early can cause serious issues.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, Interior, master bedroom

At Dreamlife we usually give you a full image and a suggested crop version

Instead of cropping your images at the beginning, we like to show you a full-size frame for your image as well as our suggested crop. Through the process, we will work on both the full size and suggested crop, that way at the end you have a larger image to work with in case you need it, but have also crafted a beautiful, perfectly framed image.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, Interior, master bedroom
Full Image Above and Suggested Crop Below.
3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, 3D dollhouse, 3D floorplan, Conceptual
How to Crop (frame) a 3D Rendering Properly shown at the bottom

Can you spot the difference?

Sometimes it takes a bit of work to perfect a frame. Don’t let your artist over crop the image too early and you will end up with a much fuller and well-framed image that can always be cropped later.

Never underestimate the power of a bad crop!

At Dreamlife, we pay a lot of attention to making that perfect crop. From years of experience, we do our very best to always expand the camera frame to be just right.

What is the goal of the clay renderings?

One of the most difficult parts for our artist to know is how you will use the imagery in your marketing campaign. So we assume that you may want to add your logo, text, or other elements after the work is completed on top of your imagery. So we just assume that in our process unless you tell us otherwise.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, exterior, corner

Space for Branding

One of the most difficult parts for our artist to know is how you will use the imagery in your marketing campaign. So we assume that you may want to add your logo, text or other elements after the work is completed on top of your imagery. So we just assume that in our process unless you tell us otherwise.

What About Exteriors?

Our artists are always looking for opportunities to enhance your imagery with details that add a little bit of magic. In this case below, you can see that technically you can remove the tree on the right side, but why not include it and keep the option to crop into the image available for later? Bring a little life to the image with the tree and see where it goes.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, exterior, corner

Once you crop, it’s not easy to go back

When you are working on a project and tell your artist to crop the image frame, we will naturally stop working on anything outside of that frame. Therefore, if you want to go back and enlarge the frame later, you create a new mini-project as the area that was not articulated (outside of the frame), needs to be reviewed and most likely will trigger additional proofs and potentially additional costs.

3D visualization, 3D rendering, 3D Animation, virtual reality, real estate, architecture, Interior design, pre-sales/pre-leasing, unbuilt real estate, exterior, corner

Pro-Tip Bottom Line

Next time you are working on renderings, make sure you review every deliverable in a full form and a potential crop version, that way you get the best of both worlds and don’t crop too soon!
Beyond Real is what we call that electrifying moment of desire, when you encounter something better than reality. This is core concept of everything we do, it is how we focus our attention on your project and how we create desire in your visualizations.
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